Beauty with a Purpose

Beauty with a Purpose is the heart and soul of Miss Auckland with 25% of the finalist’s overall score for their charity work. Contestants are encouraged to volunteer, fundraise and involve themselves in their local communities and charities not just for the duration of the competition but as a lifestyle. In 2018 Miss Auckland finalists along with proceeds from the final night raised $44,000 for Youthline NZ.


The 2020 Competition

The 2020 competition trainings will be held on Sunday evenings in August and September, with the final night being held in early October. Successful finalists will be trained in catwalk, poise, public speaking, event organisation and getting involved in the community. They will participate in a professional photoshoot, group fundraisers and other activities to help them build skills that they can apply to their careers. The winner of the 2020 competition will go on to represent the Auckland region at Miss World New Zealand 2021, as well as all finalists being offered automatic entry into Miss World New Zealand. The competition sets young women up with life skills such as networking, organisation and presentation skills all in a supportive surrounding where friendships are developed for life.

Special Thanks To


Hannah Carson – Director


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